Goldberg’s Bagels Buys Former Breadzilla Building in Wainscott

Breadzilla, Goldberg's Bagels, Wainscott
The future home of Goldberg’s Famous Bagels in Wainscott at 84 Wainscott-Northwest Road.
Courtesy photo

Tastebuds of Breadzilla fans still haven’t recovered from when the popular Wainscott sandwich shop and bakery closed in January of 2022. A Manhattan restaurant group had purchased the property with promises that some favorite menu items would be back when it reopened.

Despite a renovation that day never came to fruition. Now, the building at 84 Wainscott-Northwest Road has been sold, again.

Marc Goldberg, the principal of the well-known and much-loved Goldberg’s Famous Bagels located throughout the East End and in the building just to the south of the former Breadzilla property, confirmed the purchase.

“I was interested in it before,” Goldberg told Behind The Hedges, referring to when the property traded hands last year. “I was lucky enough to get a second chance.”

He plans to move Goldberg’s Bagels from 358 Montauk Highway, where it has been a tenant for at least 10 years, to 84 Wainscott-Northwest Road after the busy summer season.

Lee Minetree of Saunders & Associates represented both sides, putting the $3.4 million deal together back in December. It closed on Friday, May 5.

The Highway Group, the team that owns the nearby Highway Restaurant & Bar on the outskirts of Wainscott, bought the property last year. The total transaction was said to be about $2.7 million, including the property, business and equipment.

Breadzilla, Goldberg's Bagels, Wainscott
Goldberg’s Famous Bagels has been located at 358 Montauk Highway in Wainscott for a decade.Courtesy photo

Breadzilla’s old home on the 0.38-acre property then underwent a complete renovation of the whole building and new equipment was installed.

They had planned for the site to be a home base for Autostrada Catering, according to a press release last year. It has a successful track record with world-class restaurants, including Eleven Madison Park, Shuko and Pasquale Jones, in New York City.

The Highway Group also recently sold Main Street Tavern in Amagansett for $4.45 million in January 2023. They purchased it in May 2020 for $2.825 million and also oversaw a major renovation there.

“Highway Restaurant & Bar has served the greater Hamptons community and its visitors consistently for the past nine years and catering has been a throughline of this near decade-long service,” said Peter Pizarro, Director of Operations at Highway Restaurant.

“The Autostrada catering brand was launched last spring and has since brought countless chef-driven menus, and private dining experiences from Southampton to Montauk. After securing a commissary kitchen within the Highway property, Autostrada continues on via the beloved, mobile wood-fired oven serving Neapolitan-style pizzas and other fan favorites,” Pizarro said.

“Meanwhile, Goldberg’s Famous Bagels will take over the former Autostrada brick-and-mortar space, previously occupied by Breadzilla given Autostrada’s transition closer to the Highway home. Additionally, guests can look forward to exclusive Breadzilla bakery drops through the Highway Restaurant & Bar this summer.”

Goldberg’s Bagels is located from Montauk to Center Moriches and on the North Fork from Greenport to Riverhead (Marc Goldberg is the principal in all except the one in Westhampton Beach).

He also purchased the property at 1742 Bridgehampton-Sag Harbor Turnpike in Sag Harbor last year, opening a bagel shop there too.

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